Friday, December 02, 2016

Writing Web Copy That Gets Results – Have You Tried Asking?

Writing Web Copy That Gets Results – Have You Tried Asking?

 In this age of information overload, online readers are highly distracted, what with so many websites vying for their attention. Pressed for time, the average web surfer is in a hurry to find information quickly. In the midst of such a mad rush, it is easy for your website to get lost in the clutter.

What then can you do to make an impact on your readers, quickly?
How can you hold their attention long enough to get them to do what you want them to do?

Begin with Persuasive Copywriting

Ask any copy writing expert and he / she will tell you how important it is to have a significant dialogue with your readers when writing web copy. Since the average reader spends just a few seconds on a website, it is your job to catch their attention quickly with a power-packed headline. 

Once the headline catches their eye, and they begin to read further, the first few sentences of your article or web copy must arouse their interest to know more. Your web copy must be written from the heart so that it solves their problem, provides an alternative, or relieves them of their stress. Your copywriting must strike a chord with your readers and make them feel at home. Use effective copy to showcase yourself as a professional, dependable and trustworthy company.

Good copywriting is incomplete without a Strong Call-To-Action

Sometimes all it takes for your web readers to take a desired action is your asking them to do it! Sounds simple enough, yes? It is simple and also very effective!

Ask your readers to take a definite action. Ask them to give you their feedback, sign up for your newsletter or place an order for your product & services.

Monday, April 04, 2016

Ten Things You Should Not Do In Thailand

Ten Things You Should Not Do In Thailand

Like any country Thailand has her set of rules that every person coming to the place must observe. This will help them avoid trouble with the Thai’s.

Have Your Shoes On
Should you find a doorstep with a heap of shoes, the prudent thing to do is to remove yours too. Some places do not allow you to have your shoes on.

No Criticizing Religion or Politics 

While in Thailand do not talk ill of the government or of the Buddhist religion. You might not be aware that your host supports the current establishments. Along the same line, is the treatment of the temples as ordinary buildings. Religion is at the centre of their lives and they do not take lightly anyone who contempt’s it

Read more here:

Monday, March 28, 2016

Benefits of Publishing a Company Newsletter

In today’s competitive business environment, it is imperative for companies to leave no stones unturned when it comes to effective brand building and marketing initiatives. Staying visible in the eyes and minds of customers and clients is imperative lest you become completely invisible in the ever growing crowd of competitors.

A company newsletter is one such essential marketing tool that helps companies to create a special place in the minds of their clientele.

Let’s take a look at some of the benefits you can derive from publishing your company newsletter.

1. Communicate regularly with Clients & Customers

By publishing your company newsletter, you can keep the dialogue going between yourself and your clientele. Each time your newsletter reaches the inbox of a past or present customer; it communicates with them on behalf of your company and delivers the intended message clearly.

Read complete article here: Benefits of Publishing a Company Newsletter