Friday, November 16, 2007

Pay Attenton to Content Presentation

Pay Attention to Content Presentation

When writing for the online audiences, it is essential to pay attention to the manner in which this content is presented to them.

No matter how well written your web page content / article may be, if it is not presented properly, it will fail to serve its purpose. This is because web surfers have a short attention span and it is your job to make sure that your web site content is presented in such a way that it catches the attention of the reader and succeeds in keeping them hooked to it!

Here are a few points to keep in mind when it comes to presentation of web content -
  1. Use short sentences and break your content into short paragraphs and web pages.
  2. Whenever possible, divide the content into bulleted points.
  3. Use descriptive headings and sub headings.
  4. Make your point early in the content.
  5. Space out your web content so that there is plenty of white space on the page.
  6. Organise your text in such a way so that it is easy to read and follow.
Remember: There are a multitude of websites and webpages on the internet. If you fail to make your content scannable and easily accessible, someone else will.


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