Saturday, June 21, 2008

Common Mistakes to Avoid When Building a Website

Common Mistakes to Avoid When Building a Website

Each webmaster aims at attracting and keeping as many visitors to their website as possible. Though each one wishes for the same, there are many reasons why only some succeed and others do not.

Here are some of the common mistakes that webmasters make without even realising its negative effects -

1. Long Scrolling Pages - Online visitors are pressed for time and are in need of information quickly. If your website displays information in the form of long and cumbersome scrolling pages that take a long time to open, it is most likely that your website visitor will press the 'Back' button and leave your asap.

Tip: If you have a lot of content on a topic, it is better to divide this content into 2 or more pages.

2. Separate Design for Each page on a website - Very often websites lack continuity and consistency. It might be tempting to have each webpage on your website sport a different design, However, by incorporating such variety, you might be creating more problems for your visitors rather than enhancing their user experience. This is because, each time your visitors clicks on a webpage on your website, they end feeling like they have reached a new site.
So much for website stickiness! However, exceptions to this rule have been seen in some cases.

3. Animations, Bright Text Colours, Loud Background Colors - Have you been taking the inventory out of a clip art and beautifying your website because it makes you happy? This may be the reason why even thought you do get some traffic on your website, it does not convert into sales or even enquiries. Having distracting elements on your website can cost you dearly.

4. Lengthy Flash Introductions on the Home Page - Implementing new technology on your website may be the greatest fad but not at the cost of your visitors. Many websites force visitors into enduring long slow loading home pages without giving them any options.

Visitors pressed for time may just decide to hit the 'BACK' button and find some other site for the information they need.

The trick is to put yourself in your visitors' shoes. Don't implement anything that you yourself would not like to see on someone else's site.

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