Saturday, September 06, 2008

Employer Branding – A New HR Arena

Employer Branding – A New HR Arena

This is a market oriented era. If you have a good brand value in market, you will get good response if not; it’s very difficult to convince people.

From an HR point of view branding is very important. If your organization has a good brand image in the market, it will help you in getting right workforce at right time and at the same time you will have a control over the employee cost. An organization with no brand name has to shell out lots of money to attract and retain the right candidate.

Branding can be done in two ways:
(1) External Branding and (2) Internal Branding.

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