Friday, May 15, 2009

New Advertising Article on Contentwriter.in - Public Service Advertising, Advertisements That Spread Social Awareness

New Advertising Article on Contentwriter.in - Public Service Advertising, Advertisements That Spread Social Awareness

Over the years, many debates have been held in a bid to answer the crucial and all-pervasive question - Is Advertising Essential? Despite conflicting views on the same, if there is generally a mass acceptance of a certain kind of advertising, it has to be Public Service Advertising.

What is Public Service Advertising? Also called Public Awareness Advertising, Social Service Advertising and Social Awareness Advertising, Public Service Advertising refers to those advertising efforts which are done as a part of social responsibility by such entities as advertising agencies, Government, NGO's as well as other business organizations.

The main objective behind Public Service Advertising is to spread social consciousness among the masses and promote important social issues which generally go unnoticed. Such advertisements may range from being subtle to direct, and practical to ironic.

Trivia: Alyque Padamsee was the first Indian to enter the 'CLIO Hall of Fame' for his public service film - India on Handicapped Children: The story of Hope.

Read more here:
Public Service Advertising - Advertisements That Spread Social Awareness
http://www.contentwriter.in/articles/advertising-marketing/public-service-advertising.htm

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