Friday, May 07, 2010

Heightened Customer Involvement is the Advertising Mantra of Today

 Heightened Customer Involvement is the Advertising Mantra of Today

“A customer is the most important visitor on our premises; he is not dependent on us. We are dependent on him. He is not an interruption in our work. He is the purpose of it. He is not an outsider in our business. He is part of it. We are not doing him a favour by serving him. He is doing us a favour by giving us an opportunity to do so.” This popular quote by Gandhi ji is still relevant today.

The question is: do businesses understand and follow the valuable philosophy behind it?  

Seeing the latest trend, we can conclude that a definite shift can be seen in the mindsets of businesses who are making efforts to connect with their target customers through innovative campaigns that involve them every step of the way – right from designing slogans and tunes, to suggesting their choice of flavours & getting featured on the wrappers and packaging of their favourite products.

Whether or not customers are given the importance and respect they deserve by the salespeople and  over-the-counter sales staff  is a different matter altogether.


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