Friday, July 30, 2010

Growing Popularity of Comparative Advertising - What it means to the Customer : New Advertising Article on Contentwriter.in

Growing Popularity of Comparative Advertising - What it means to the Customer : New Advertising Article on Contentwriter.in

In this age of information overload, when a new brand is born almost every day, more and more Companies are looking for ways to catch the customer’s attention by portraying their brand as a shade better than that of their competitor’s product. While some advertisers prefer to only talk about the superiority of their own brand in their advertising campaigns, others believe in taking a more direct approach of drawing comparisons with the market leader or the competition brand, thus positioning their product offering as a shade better.

The aim is to trigger off a shift in the customer's mindset, thereby converting them into loyal customers and increasing sales. This is the crux of Comparative Advertising. Over the years, comparative advertising has become popular with many marketers and is truly gaining prominence across almost all product genres.

Read more here: Growing Popularity of Comparative Advertising - What it means to the Customer : New Advertising Article on Contentwriter.in

http://www.contentwriter.in/articles/advertising-marketing/comparative-advertising.htm 

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