Wednesday, January 12, 2011

Trends in Advertising from a Consumer’s Perspective - Article on Advertising, Contentwriter.in

Trends in Advertising from a Consumer’s Perspective - Article on Advertising, Contentwriter.in

What catches the consumer’s eye today? is the big question. Gone are the days where consumers would watch a handful of advertisements on TV and hear some on the radio. Media today is being flooded by advertisements, campaigns, offers, schemes, voting lines. Every day the consumer is bombarded with a thousand products, ideas and each seller is constantly innovating to increase sales, viewership and revenue.

Following are some trends from a consumer’s perspective -     

The Human Quotient - Most advertisements you see nowadays are based on the emotional quotient- the silent tear, the bond with parents, grand parents etc. The idea I am assuming is to trigger the emotional feelings so that a consumer gets emotionally attached to a product or identifies with the product. This is a growing trend even for products which would not otherwise show a family sequence or some emotional drama eg - a bank only focuses on consumer relationships and how a bank cares and nurtures its customers. Telecom is getting increasingly dependent on the emotional linkage.

Example - Airtel is focusing on relationships whether it is a husband wife fighting and making up through sms or a couple fighting over a call and the guy recharging his phone through sms. 


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