Thursday, February 23, 2012

Over-the-Counter Sales Staff - Essential Qualities for Success

Over-the-Counter Sales Staff - Essential Qualities for Success

Focused, targeted and goal driven sales efforts are the guiding force behind meeting sales targets for products and brands. Who said selling is easy? However, the task of selling can be made more enjoyable and result oriented if the sales person possesses the necessary natural and acquired skills which are needed to become successful at selling.   

Even though the actual act of selling can take several different forms, the focus of every sales activity is the same - to maximize sales and win over loyal, repeat customers. With the growth and popularity of shopping malls, over the counter sales is gaining prominence. This makes the role of sales persons very important.

Here are some of the necessary skills that every member of your sales staff should possess to become a successful sales person -
     
1. Sound Communication Skills: The very task of selling involves communication. As a salesperson, you must have the ability to speak clearly and communicate effectively with your prospective customers. This is the only way through which you can become actively involved in the process of selling a product to a customer. Your sales task begins from the moment the customer walks into the store and ends only after the sales has been made.

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