Sunday, June 17, 2012

Positioning, the Battle for your Mind - Concept of Product Positioning in Advertising & Marketing

Positioning, the Battle for your Mind - Positioning in Advertising & Marketing
 
“What we have here is a failure to communicate.” How often have you heard that bromide? “Failure to communicate” is the single, most common, most universal reason given for problems that develop. Business problems, government problems, labour problems, marriage problems. If only people took the time to communicate their feelings, to explain the reasons, the assumption is that many of the problems of the world would somehow disappear.

People seem to believe any problem can be solved if only the parties sit down and talk. Unlikely today, communication itself is the problem. We have become the world's first over communicated society. Each year, we send more and receive less.

A New Approach to Communication
         
Advertising - A form of communication that from the point of view of the recipient is held in low esteem. For the most part, adverting is unwanted and is not liked. In some cases, detested. In spite of its reputation, or perhaps because of it, the field of advertising is a superb testing ground for theories of communication. If it works in advertising, most likely it will work in politics religion or any activity that requires mass communication.


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