Thursday, August 16, 2012

5 Things Every Copy Writer Needs

5 Things Every Copy Writer Needs

Copy writing doesn’t come with a handbook and a list of supplies and tools that you need to do your job, but to be a successful copy writer there are things that you need to help you. 

Here are 5 things every copy writer needs:

1. A good graphic designer: Majority of copy writer’s work side by side with graphic designers. Typically, the graphic designer will provide the image that you need text for, whether that is a textbook or a marketing piece. If given the opportunity you want to find a graphic designer that you work well with and can bounce ideas off of. As much as you need a good graphic designer, they need a good copy writer. Copywriting is a team effort, so place nice!

2. Thick skin:
One thing about being in a creative and artistic career, you have to know that not
everyone is going to like your work. You may think you have done an outstanding job, to others it
can be exactly the opposite. When your writing is rejected, take it as a grain of salt. Sit down with the client and talk things out, get a better idea of what they are looking for and work with them. Just remember just because they don’t like your writing, doesn’t mean you aren’t good at what you do.

3. Books: A good copy writer has dictionaries and thesauruses on their desk at all times. Sometimes the internet just won’t do it for you and you need to refer to the hardbacks. A good tool to also have is the AP Style book; it will help with those tricky questions you have when it comes to writing. As in any profession, it is always best to keep yourself educated on your career at all times. 

4. Entertainment: Writers don’t need to be told that writing can be hard sometimes. Writer’s block is a writer’s occupational hazard; it comes with the job title. Some days your brain just doesn’t want to cooperate, so it’s important that you have things to help you break that block. Your goal is to get your mind off your lack of words and onto something that will help you relax and be creative. Try fun desk games, nerf toys, video games to get your mind off of the block and writing again.

5. List of questions: As a copy writer you need to be able to ask yourself a list of questions that will help you achieve your project. Ask yourself the following questions:
• Who is your audience?
• What is the purpose of your writing for this project?
• Is your writing unique and different?
Answer the questions and write!

Kate Croston is a freelance writer, holds a bachelors degree in Journalism and Mass Communication. She writes guest posts for different sites and loves contributing home internet service related topics. Questions or comments can be sent to: katecroston.croston09 @

1 comment:

Asish Mukherjee said...

You have touched upon some basic thumb rules for content writing and it has helped me tremendously to focus on the right aspects. Thanking you and expecting more such useful guidelines in the coming days.
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