Monday, January 07, 2013

What it takes to be in an Advertising Agency? Skills, Challenges & Responsibilities

What it takes to be in an Advertising Agency? Skills, Challenges & Responsibilities

Being a part of a reputed Advertising Agency is treated as a very lucrative and challenging career option. The talented youths of today consider advertising as a very glamorous profession. They feel advertising gives them the opportunity and freedom to express themselves in a better manner.

In today's competitive environment, companies are trying to reach their Target Audience with effective communication strategies and for this they are resorting to different advertising agencies to assist them in this regard. Advertising Agencies are also on the lookout for trained and talented manpower to join their team.   

Scope within an agency and Qualities to be possessed: Ad agencies offer a lot of scope to talented young star coming from diverse background. In order to be a part of an agency team one should have a clear conception about the business of advertising and how an agency functions. 

Depending on an individual's talent, interest and aptitude he/she can join the Creative department either as a Copy Writer, Visualizer or Layout artist. If somebody is interested in exercising his/her managerial skills (after completing MBA) and take part in Strategy formulation then Account Service & Management department is the place for them.

Apart from these one can get involved in the Media department and play an important role in Media Planning, Buying and Execution jobs.


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