Friday, October 18, 2013

5 Steps on How to Plan your Content Calendar

5 Steps on How to Plan your Content Calendar

Once you have successfully set up your blog, the next thing you need to do is put content on it to attract more viewers and increase traffic. Content is such an incredible way to reach a wider audience and convert them, the only problem is, is that without a plan it can go all wrong. If you are looking to start posting content out there, then it is best to have a proper plan that will make sure your audience stays engaged. To help out, here are 5 steps you should be taking when planning your content schedule.

Step 1: Know Your Audience
The first and most important step is to understand what your audience wants , likes, and needs. The more time you spend interacting with them and figuring as much as you can about them, the more successful you will be in the future. You will be able to come up with great content that you know they will enjoy. You can predict their reactions to the content, and also you can figure out what will be the best ways to convert them.

It doesn't matter why you are using content to grab the attention of people, knowing your audience will help you achieve your goals. 

Step 2: Have Multiple Pieces of Content Created

You should never have to create a piece of content right before you post it. There are a few reasons for this. First, you should never be rushed when making the content. Rushed content will always be of lesser quality than if you were to take your time and think about what you are creating.

Second, if you have multiple different pieces of content already ready, you can plan which ones to post first, giving you an opportunity to appeal to your audiences with different subjects. If you make something right before you should be posting it, but then realize it won't be too successful, you won't have any back up options. 

Third, you will never miss a scheduled post. If your audience is expecting new content, don't disappoint them just because you didn't have enough time that day to make some new stuff.

Step 3: Come Up with a Consistent Posting Schedule
Making a consistent schedule of when your posts will be available will give your audience consistency and they will know when they should expect something. It provides a great user experience and lets them know that you are responsible and dedicated to them. 

When choosing the schedule, you should try and pick a time that is best for your audience. While everyone will have different schedules, you can still choose a day that everyone can relate to or a time that the majority of people are not working. A good example would be posting a piece of content every Thursday at 6 P.M.. It is right before the weekend, most people are off, and they are probably not doing anything special.  Content can be looked at whenever they want, but your loyal viewers will start to look forward to exactly when you post them. 

Step 4: Plan to Link All of Your Social Media Profiles
Once you posted your main content, you should immediately share it on all your active social media profiles. Since social media is so popular and it is so easy for people to share things, these sites can be the reason our content becomes successful and noticed. The more people that are exposed to your content, the better your chances are. You want to avoid posting it multiple times on the same site though, that might be considered spam. 

Step 5: Receive Feedback
Once everyone has seen your content and are starting to leave more and more comments, it is important that you read them. You can find valuable information within them that might be able to enhance your future work or you might get tips on how to increase the overall user's experience. Not only can you benefit from the audience, but interacting with them will make them feel more connected to you and will have them coming back. 

If you continue to repeat this cycle of steps, you will have no problem creating successful content and achieving your goals. There are plenty of different strategies out there for content, this is just a basic cycle that has proven to work. 

Guest Post by Alan Lucas

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