Friday, February 28, 2014

Tools of Advertising - Signboard vs Spotlight Banner

Tools of Advertising - Signboard vs Spotlight Banner

We live in an “instant” society. Instant coffee, drive through restaurants, on-line banking, and a mind-set of “I want it when I want it and not when you are open”. So when a prospective client wants information about you or your services they will look for your banner maybe when they are hunting for their morning cup of coffee.

That being said, are you making use of “Banner” advertising? There are many pros and cons about having banners, (either near your shop, outlet or by the roadside) and you can get as many opinions about them as there are grains of sand on the beach.

Why do we utilize banners as a marketing tool? On a macro level, there are four reasons; to sell, to launch, to correct a misconception and to create an impression. On a general level, we use banners to increase sales, to introduce new products and to position or reposition your company, its brand and products.

With its better attraction, Spotlight banner is far more famous than Signboard in the market nowadays. It has a lower maintenance and banner printing cost compared with Signboard. It has a very low replacement cost as well where you can change your banner as frequent as once a month. By exposing to the sun light, its longevity is about 1 year.

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